{"id":696,"date":"2021-07-15T11:44:20","date_gmt":"2021-07-15T11:44:20","guid":{"rendered":"https:\/\/wordpress-485533-2256537.cloudwaysapps.com\/?p=696"},"modified":"2022-07-18T17:16:28","modified_gmt":"2022-07-18T17:16:28","slug":"most-buyers-influenced-by-green-credentials","status":"publish","type":"post","link":"https:\/\/greenbuying.co.uk\/most-buyers-influenced-by-green-credentials\/","title":{"rendered":"Most buyers influenced by green credentials"},"content":{"rendered":"
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A survey has found that 80% of Britons say a brand’s green credentials at least influences their purchasing decisions.<\/p>\n

The Post Office Shop reveals the UK high street could be missing out on millions of pounds as consumers report a perceived lack of effort by businesses to be more eco-friendly, with only 15% of Brits believe high street brands are doing enough to reduce their impact on the environment.<\/p>\n

One in five shoppers say that a company’s eco-friendliness is their main priority when deciding where to shop, it appears many businesses could be compromising their market share. And a further 60% of Brits also admit to taking a business green efforts into consideration when shopping – though cost and quality are more important.<\/p>\n

The survey was commissioned by the Post Office as part of its effort to get the British public buying more green-friendly goods<\/a> for the home and office<\/a>. Over twelve hundred responses were gathered relating to people’s perceptions of their own and businesses’ eco-efforts.<\/p>\n

It showed a clear gender difference in attitudes towards the environment, as 21% of men don’t consider the environmental impact a priority at work, while this figure is just 12% for women.<\/p>\n

The survey also suggests that the British public is sceptical of the government eco policies such as the Green Deal, with nearly a third believing that green legislation will either have no effect on the UK economy or that businesses will simply avoid it.<\/p>\n

Other findings include:<\/strong><\/p>\n